Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations. Job Description The candidate will take a leading role in the following areas, supporting the Chief Marketing Officer in developing a robust analytics organization: Data Science/ Analytics Rigour – Develop market leading analytics capabilities ranging from organization BI to advanced models, deploy analytics techniques /tools to improve ongoing insight generation process; keep abreast of state-of-art big data analytics trends and the application of such in business relevant way CRM & Channel Strategy – focus on commercialization of insights from data scientists under a customer-centric, need-based context, by proposing contact strategy / product /channel analytics solutions relevant to business lines and distribution models; facilitate solution implementation Campaign Management – establish a campaign management practice; enable hypothesis testing, develop effective & efficient lead management process, install sales funnel tracking and close-loop learning Analytics Data Strategy – In partnership with Regional Analytics, develop the analytics data strategy for the Philippines, including data capture, data enhancement, data cleansing – and liaise with Regional Data Office (RDO) to optimize regional data management capability to enable analytics Talent Management – Attract and retain talent, to build a market-leading analytics team for Manulife Philippines The candidate will be responsible for the following: Math / Statistical: Lead the development of advanced predictive/ prescriptive models and statistically rigorous model scripts to support analytics initiatives Maintain knowledge of current and emerging developments / trends in the analytics space and collaborate with senior management to incorporate new ideas in current and future strategies CRM & Channel Strategy Drive the development of a life-cycle based targeting framework and contact strategy that governs total customer contact as well as channel-specific touches Recognize market, product and channel specific challenges, innovatively propose the most effective and efficient actions driven by analytics solutions which balances time-to-market with analytics rigor Campaign Design & Monitoring Design, develop and draw insights from campaigns Develop result tracking / reporting capabilities Deploy analytical campaigns across all distribution channels, including, but not limited to, Agency, Bancassurance, Direct and Third Party Ensure that initiatives including campaign tracking, contact management, test-and-learn recommendations comply with the processes laid out by the Analytics Centre of Expertise (CoE) Data Strategy Work with the Regional Analytics team, Regional Data Office, IS and external vendors / partners on the enrichment of analytics database Drive data capture, enhancement, cleansing and optimize data management capability Talent Management Recruit, train, develop, coach and retain best-in-class analytics talent If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock. About Manulife Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of December 31, 2018, we had over $1.1 trillion (US$794 billion) in assets under management and administration, and in the previous 12 months we made $29.0 billion in payments to our customers. Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong. Manulife is committed to supporting a culture of diversity and accessibility across the organization. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request an accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.