Essential Duties and Responsibilities:

In-charge of overall Marketing communications and execution of the group.

– Developing and integrated communications strategy for the company incorporating PR, Marketing and Online.

– Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

– Preparing and managing monthly, quarterly and manual budgets for the Marketing department.

– Setting , monitoring and reporting on the team goals.

– Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

– Plan and execute all web, marketing database, social media and display advertising campaigns.

– Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

– Identify opportunities to reach new market segments and expand market share.

– Monitor competition (acquisitions, pricing changes and new products and features).

– Implementing communications plan to increase brand awareness and recognition for the organization.

– Communicating brand to internal customers and stakeholders.

– Collaborating with cross-functional teams-from creative, IT and production to product marketing and legal – to produce effective promotional materials.

– Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions

– Measure and report performance of all marketing campaigns, and asses against goals (ROI and KPIs

-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


Education and/or Work Experience Requirements:

– Experience running successful marketing campaigns.

– Solid knowledge of web analytics, social media marketing and Google Adwords.

– Experience with CRM software.

– Leadership skills with the ability to set and prioritize goals.

– Analytical mind.

– Professional Certification in Marketing or relevant field.

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