Location : Salary : Competitive Type : Permanent Main Industry : Other Industries and Skills : Utilities & Services Job ID : 98474701 Employer : Shell Posted On : 09 January 2020 08/02/2020 Purpose -Be the Fuels expert for a country/market unit. Develop and oversee the fuels growth strategy and manage implementation that will deliver growth for the OU.Accountabilities -Manage the differentiated fuels portfolio and be the fuels portfolio progression plan focal for the country -Work with the Marketing Manager to translate market unit marketing plans into Country plans and manage budgets. -Drive the implementation of Fuels and Forecourt product and pricing initiatives at the local level and share learnings with global teams. -Continuously monitor implementation of plans, intervene when plan timelines are not being met, provide an update on plan performance, and resolve under-performance when necessary. -Define clear action plans to address gap vs target, with main focus in volume, margin, and costs. -Become an expert in the understanding of the volume and margin reality -Manager of brand metrics to ensure a strong and healthy brand for the fuels; helps manage the researches to ensure customer trends are updated and relevant brand metrics are being monitored -Ensure PIRs are completed and learnings shared for continuous improvement. -Manage the introduction of new fuels in local markets. -Local lead from Fuels Marketing to coordinate with S&OP/EFT teams to ensure appropriate supply and distribution of the product in the market. -Implements all local brand communications as well as local fuel and forecourt activity within budget and timeframe specified in the marketing plan. -Initiates local B&CVP activity but must select & review comms from inventory owned by global retail marketing comms for local adaptation before developing anything new. Ensures translation of communications to fit local markets -Plays an active role in ensuring all local site-level marketing materials and image standards are in line with global and retail standards. -Work with Sales& Ops to ensure disciplined rollout at sites; monitor progress and report on PIR. Auto req ID: 111594BR Skillpool: Retail Country of Work Location: Philippines Employment Type: Full Time Company Description: Shell has been present in the Philippines since 1914 and today employs more than 3,000 people. Shell’s diversity of operations in the Philippines attracts world-class graduates and experienced professionals alike. Our commitment to your career and learning is evidenced by our industry-leading career development programme and unrivalled access to a local and global pool of experts. Innovation is imbedded in our working culture, and you will benefit from our drive to help you succeed and unlock your potential. The Shell companies in the Philippines (SciP) include various companies operating in oil and gas exploration, production, oil refining, distribution and sales to consumers. Pilipinas Shell Petroleum Corporation (PSPC) refines, blends, transports and sells a wide range of high quality fuels, lubricants, liquefied petroleum gas, bitumen and other specialty oil-based products. It operates a 93-thousand barrels per day refinery, 22 oil depots across the country and over 970 retail stations nationwide. Disclaimer: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer. Work Location: Manila Requirements: -Senior candidate with at least 10 years of experience in Brand/ Category and Marketing Management -Drive Shell brand preference, trial, and loyalty levels to enable growth in both volumes and market share. -Category management of fuels portfolio progression integrated with non-fuels retailing (Lubes, CR, Alliances), Payment & Loyalty direction and aspirations. -Build on our differentiated fuels offering to clearly own High-Quality Fuels perceptions regain Mogas Leadership while delivering healthy, robust margins around sustainable volume growth. -Effectively and efficiently manage Shell partner agencies to ensure appropriate service levels and quality output to support and drive campaigns/initiatives. -Engagement of key internal and external stakeholders: retail organization, retailers, agencies, government, other regulatory authorities, press, and industry associations -Preferably with knowledge in Fuels City, State (if applicable): Makati/ BGC

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