JOB OVERVIEW The successful applicant will be responsible for researching marketing trends, posting content on each relevant platform, and encouraging audience engagement. The individual may work with a team of content developers or writers as well as with a group of volunteers. This individual will: Co-create social media campaign strategy with the Chief of Staff assuring relevance of content to a variety of audiences. Create engaging text, image, and video content. Engage community by facilitating online conversations and responding to comments and messages. Create and maintain a social media calendar. Develop relationships with key members of the community and manage the community as it develops. Measure and report on the success of each social media campaign based on KPIs. Adjust strategies based on testing and metrics to maximize results. Stay abreast of the latest social media best practices and changes for each platform. Support and train volunteers to support outreach efforts. Requirements and Qualifications Work experience as a Social Media Coordinator or similar role. Expertise in multiple social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, Instagram, and others as they arise. Ability to deliver creative content (text, image, and video.) Understand SEO as it pertains to the ACIM website and its social media channels. Excellent communication skills – with a request to submit a writing sample. Understands SEO and can track SEO on Social Media platforms. Minimum Education required – Bachelor’s degree. Hours The LCE currently requires 15 hours per week for social media activity; this may increase as the audiences expand. SKILL SUMMARY

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