We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Puts together cohesive reports to show changes in performance month-over-month.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Requirements
- Proven SEO experience
- Strong copy writing and communication skills.
- Resource Management skills – being able to take direction on a subject matter and look up resources that we can draw upon to build copy, design ideas, etc.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Functional knowledge of database-driven web platforms – includes navigating systems like Google Analytics and working with reporting platforms.
- Content Management System knowledge – primarily WordPress, but could include other platforms like ExpressionEngine or Squarespace.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Comfortable building content posts with fundamental elements, such as relevant photos, keywords and phrasing.
- Strong social media skills – functional understanding of posting content for Google, Facebook, Instagram, LinkedIn and others.
- Working knowledge on how to manipulate image sizes – for example making sure you use the right sizes for websites that are quick to load.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Willing to learn basic design program skills, such as programs like Photoshop
Benefits
Our Commitment to delivering high-quality results for our clients and the only way to do that is ensuring a rewarding, respectful and productive experience for our employees. We hold the same values for both our customers and our employees.
- Permanent Work From home
- Permanent Weekends Off
- Great Company Culture and No Micromanagement
- Continued Education
- Specialized Training
- Very COMPETITIVE salary